An opportunity for something new always appeals to us, so the opportunity to create a space for PUMA at Red Bull’s inaugural “spinning” event, made us very excited. One of key deliverables for the night was releasing content as the event progressed.We succeeded in getting a bunch of IG stories out live at the event, and they looked pretty damn awesome. Did this work? Well PUMA’s look for this has already been copied by another big brand… and you know what they say about the sincerest form of flattery.
Instagram stories released while the event was happening.
Promoted Instagram post pre event.
Behind the scenes of building the PUMA Pitstop site.