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When Covid-19 first became serious in South Africa, The Bookmarks was, as it usually is, a fully planned event, with elements confirmed and tickets booked. Two weeks later with the expert guidance from the IAB CEO we had completely reinvented the event to an online-only property. The Bookmarks is South Africa’s premier digital awards ceremony, and this change was executed as an industry first, entirely through Instagram Stories. Yes we can be agile, very agile, but it takes our extremely awesome and open minded clients to allow this to happen.

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